Today Art Museum, Beijing, China

Today Art Museum was founded by Zhang Baoquan in 2002. Alex Gao officially began his service as Executive Director of TAM in August, 2013. The museum aims to promote Chinese contemporary art based on an internationalized vision and a contemporary ideology. As the first non-profit, non-governmental art museum in China, TAM is dedicated to explore an appropriate development strategy for museums of its kind within a Chinese context.

The Today Art Museum was founded by Zhang Baoquan in 2002. Alex Gao officially began his service as Executive Director of the Today Art Museum in August, 2013. The museum’s aim is to promote Chinese contemporary art based on an internationalized vision and a contemporary ideology. As the country’s first non-for-profit, non-governmental art museum in China, the Today Art Museum is dedicated to establishing an appropriate development strategy for museums of its kind within a Chinese context.

Today Art Museum is located in Chaoyang District, Beijing Baizi Wan Road 32, Apple Community Building 4, founded in 2002, is China’s first private non-corporate public art museum. Today, the Museum of Art has been committed to actively participate in and promote the development and development of Chinese contemporary art, with its modern vision, international platform, standardized operation, and strive to explore a suitable for China’s private art museum survival and development.

Today’s Museum of Art has established a “based on today, looking forward to the future,” the concept of progress, to build China and the world a high standard of contemporary art museum as the goal, concerned about the Chinese contemporary art, contemporary art schools and their key figures at the same time, pay more attention to Potential for the discovery and cultivation of contemporary young artists. Whether it is the construction of the museum itself or its academic practice, its purpose is to pay more attention to the overall development of Chinese contemporary art, and strive to achieve the corresponding position in the history of Chinese art. At the same time, today’s Museum of Art focuses on international and cultural and artistic exchanges, through exhibitions, academic communication and other forms of common development mechanism, and strive to seek an effective opportunity for common development, spare no effort to promote domestic and foreign artists, art institutions , Artistic activities of the benign interaction, committed to the context of globalization in the pursuit of the development of contemporary Chinese art the greatest possible evolution.

Today, the Museum of Art has gone through a decade of history. During this decade, the Museum of Art today has launched hundreds of contemporary art exhibitions, lectures and educational activities with its contemporary vision, international platform and standardized operation. And art projects, always adhere to promote the development of Chinese contemporary art, the introduction and display of the spirit of contemporary world art.

From the start, today’s Museum of Art launched a series of exploration and reform. And constantly established and established the positioning and strategic objectives of the Museum of Public Welfare, continuously improve the operational mechanism and organizational structure, and gradually expand the scale of the museum, improve the exhibition, collection, research, education and other related functions, and promote the publication of books, digital Virtual display.

Today, the Museum of Art in the further standardization of private museums operating mode at the same time, will be more rich in its social functions, assume more social responsibility. Today, the Museum of Art will pay more attention to the overall development of Chinese contemporary art, pay more attention to the international exchange of arts and culture, through exhibitions, academic communication and other forms of common development mechanism, and strive to seek an effective opportunity for common development, spare no effort To promote domestic and foreign artists, art institutions, art projects of benign interaction.

As a folk art museum in accordance with the norms of international art museum construction and development direction, in July 2006, the successful transformation of the true sense of the non-profit institutions.

Today’s Museum of Art actively explore the sustainable development of China’s private art museum, try to establish a rational and well-funded system of art museum system. In a pragmatic operational attitude, and gradually form a sustained and stable financing mechanism and academic system.
Our mission: to promote the advancement of Chinese contemporary art. Today, not only this time, but also the past and the future. We understand the art of today, we are successful and bear the art of today, we share the art of today.

Our Art Museum: Today’s Museum of Art focuses on the development of contemporary Chinese art, contemporary art schools and key figures, and focuses on the cultivation of young artists, through the cross-border cultural and artistic exchanges, to promote domestic and foreign artists, art institutions, artistic activities Between the positive interaction in the context of globalization to seek the evolution of contemporary art the greatest possible. We strive to cross the boundaries between the public and the museum, between the art practice and the exhibition space, between the exhibition space and the audience, between the audience and the artist, so that “today’s art” is “today” accept.

Our system: a stable academic system, organizational structure, management processes and the formation and development of financing mechanisms, constitute today’s Museum of Art increasingly reasonable and complete operating system. At present, today’s art museum has formed exhibition, academic, art education, collection, contemporary art identification, book and magazine editing and publishing, today’s art network, publicity platform, information picture center, electronic materials collection and query, art salon, Art bookstores and other all-round development pattern.

Our Museum: Today’s Museum of Art is located in Beijing Chaoyang District CBD Center Baiziwan Road Apple community, covering 4000 square meters, style avant-garde, Zhuoerbuqun, the old industrial era of the remains and contemporary ideas of the docking to make it unique The aesthetic character. Well-known architect Wang Hui designed art museum space so that contemporary art has shown many possibilities.

Art museum building
Today, the main museum of the Museum of Art by the famous architect Wang Hui presided over the design transformation. Located in Beijing Chaoyang District CBD Center Baiziwan Road Apple community, covering 1,400 square meters, style avant-garde, Zhuoerbuqun, the old industrial era of the remains and contemporary ideas of the docking to show a unique aesthetic character. Indoor total exhibition area of ​​2500 square meters, the main hall of the main 5-storey steel frame beam construction, 40 meters long, 32 meters wide, 30 meters high, the second floor of the main exhibition area of ​​1000 square meters, high 13.5 meters. In addition to the general large-scale painting on the display of excellent results, especially for the larger contemporary devices, sculpture display and exhibition, and video art, sound art (new music) and other forms of comprehensive art exhibition in this space, Its artistic effect will be more fully demonstrated.

Museum of the top floor of the permanent outdoor device “to see the exhibition” for the museum building and added a contemporary flavor. “Look at the exhibition” is the artist Wang Jianwei and Wang Hui in-depth exchanges, according to the characteristics of the building, the function and the surrounding environment specifically for the creation of a works of art museum.

Wang Hui design of today’s art museum based on the transformation of the old city of the concept of analysis, based on the old building of the original external form and internal features, Wang Hui carried out from the whole to the details of a series of design work.

The transformation of old buildings is a way to protect the original features of the city. But it is not for the purpose of simple protection, but through the transformation and excavation of old buildings, so that it has a new function and significance; is to selectively protect the old buildings with the significance of the times, record Is the occurrence of “real-time history”, making the city’s traces of growth and branding long survived.

High-speed development and construction of the business center area, its original urban style has been running out. Wang Hui chose to build a new art space in the CBD area by transforming the old building, on the one hand, the willingness to preserve the style of the old building, but also because of the “ecological relationship” of the art, architecture and social groups. Here the complex structure of the crowd: both white-collar workers, but also foreign workers; both beggars, but also rich. It can be said that all the people can easily come to this museum, the emergence of the Museum of Art will also have different levels of the crowd have an impact. And as more and more modern buildings appear around, the value of “real-time history” recorded by the museum itself is more meaningful.

Museum of Art today is the Beijing Brewery boiler room. In the original site when the museum, Wang Hui selected from the three programs with the boiler room to carry out the transformation. The boiler room is located in the northeast corner of the apple community, adjacent to the street, convenient transportation; and the boiler room of this space layout is very unique, pick up 12 meters, is extremely suitable for displaying contemporary art works; the same time, because it was originally used to install the boiler , So its large load-bearing capacity is also able to meet the large-scale contemporary art works display requirements.

The design of the new museum of today’s art museum takes full account of the artistic combination of architectural art and its use. For example, Wang Hui in the design of the entrance when the original building inside the trapezoidal and metal fence and other elements to be refined and exaggerated, designed into the current trapezoidal metal frame structure, on the one hand reflects the modern atmosphere of the museum, on the other hand Also conveyed his old boiler room building an interpretation and commemoration. The entire trapezoidal metal frame at the entrance to the museum is a “zigzag” ramps, and the first time the art gallery is able to see the entrance far, but can not see the stairs, only the way to find the way The Walking on a ramp can give a wonderful experience: from the point of view of art design, the audience comes to the museum, before the appreciation of art works, the need for a psychological preparation process. Come far to see the entrance, but do not see the stairs up, curious psychology will be produced. And so on to the near, people will find a straight through the entrance of the ramp, this design makes a “vista” wonderful experience. When the audience walking on the ramp, there will be a feeling of climbing, the whole process of entering the museum will have a sense of ritual. At the same time, the “zhe” shape design allows the audience from a more angle to observe the museum and the surrounding landscape. In this way, the entrance design allows the audience to enter the museum before the art has begun the journey, in the psychological to enjoy the works of art to prepare. From the functional point of view, the design of the ramp is a barrier-free design, can facilitate more people to art museum to enjoy art. Moreover, such a design process also makes the art museum to deliver large works can be more convenient, and to minimize the damage in the course of the work in the transport.
As an art gallery building, the artwork displayed in its interior is nothing more than two things: “concessions” and “stimuli”. Art Museum interior design for all white, the purpose is to try to highlight the works of its internal display, so that works in the meantime to achieve the best display effect. On the other hand, more and more contemporary works of art are no longer able to satisfy this kind of display by the background “concessions”, they need to interact with the workplace, through the stadium and space to reverse the work to stimulate more For the full display effect. Therefore, today’s Museum of Architecture in the design of the beginning has been given a great degree of flexibility and freedom: it can be free combination of internal display panels, lights can also be required in accordance with the requirements of a new set, and even the entire museum building wall The body can be in the works show the needs of the case of C & D, so that works can be fully displayed, while the audience can appreciate the works from different angles. The flexibility of the art museum venues provides the greatest possibility for the display of contemporary art, and the relationship between the art gallery itself and the artwork it exhibits is more closely related. Such a large degree of freedom and possibilities, combined with art museum’s first-class hardware and software facilities, will attract more and more important international artists to come to China to organize exhibitions, which further promote China and the international art exchange, promote contemporary The development of art.

Wang has always been involved in contemporary art in the form of his dramatic language. In his view, the ritual of drama is daily life, daily life is the drama. The “look at the exhibition” he created for today’s art museum is the concrete presentation of his “landscape society” for a long time. He will not see the social resources and integration of contemporary art, so that “look at the exhibition,” this landscape society is neither an isolated sculpture, nor is the flood of “city carving”, is the “spectator” and “role” Position in the context of contemporary art in a clever conversion, so that with the surrounding buildings in the inevitable conflict at the same time, and make their own function deconstruction, failure.

Collection:
Today Art Museum is a collection of research, display of contemporary Chinese art works as the focus of the private non-corporate nature of the museum. Since its establishment in 2002, the Museum of Art today has collected nearly 1,000 pieces of important contemporary art. The collection consists of three parts: the collection of works by today’s art museum, the virtual collection works and donations of today’s art museum. Mainly on the contemporary classic frame painting for the collection of focus, and other various contemporary art form works, the formation of the device, oil paintings, prints, sculptures, images, Chinese painting and other forms of various forms of comprehensive collection, dozens of collections The The collection of today’s art museum covers almost all the works of contemporary famous artists, only Fang Lijun, Yue Minjun, Zhang Xiaogang, Wang Guangyi works on the collection of nearly 100 pieces, including Fang Lijun 38 meters long, 4 meters high oil painting “2004- 2006 “. In addition, including Wang Yong, Zhang Ding, Long Rui, Ding Liren and other contemporary works of painting and calligraphy, Tan Ping, Hong Lei, Lu Hao, Xin Dongwang, Ji Dachun, Yin Chaoyang and other contemporary works of famous artists are also today’s Museum of Art Collection Of the column.

Today’s Museum of Art for the community to accept the works of artists and collectors donations, but also plans to carry out a special collection of contemporary art. Around the Museum of today’s collection of works, today’s Museum of Art will also be launched each year a thematic long-term collection exhibition exhibition, but also to provide collections on behalf of custody and collection services.

Publications:
It is supported by the first private art museum – “Today Art Museum”. It has a professional and high level of planning, editing, design, printing and distribution team, through reasonable selection of topics, rigorous content editing, elegant design Binding design, publishing a large number of art books and exhibitions.

“Oriental Art Everyone”
Record the growth and development of artists, multi-level elaboration of contemporary art development context. To the unique image of the perspective, plain story of the story, for you to tell the story of different artists and life behind the story. Tailored artists’ personal promotion and promotion programs. The main columns include: artist image, works ring, exhibition publishing records, entertainment and other talk.

“Oriental Art · Chinese Painting”
Reflecting the creation and development of contemporary Chinese painting, and will be related to the development of Chinese painting art activities recorded. She has shown the potential of the Chinese painter; for contemporary Chinese painting to create a distinctive, high standard of paper on the show space.

“Oriental Art Calligraphy”
“Calligraphy” topic, concerned about the traditional calligraphy art and related history, culture, character research, participation in the editorial are the most successful and influential Chinese calligraphy experts, and access to the National Academy of Calligraphy, Academy of Fine Arts and other units Academic support. “Calligraphy” magazine for the bimonthly, every month on the 16th published.

facility:
Art Gift Center:
Art Gift Center uphold the art of integration into the concept of life, based on today’s Museum of Art’s academic platform, launched a series of art derivatives, art design. Covering accessories, clothing, porcelain, home and other rich categories. Today’s gift center to art creation aesthetic standards and technological level to promote the daily necessities of perfection, each commodity will bring a unique experience for the user.

Art bookstore:
Beijing one of the most professional art bookstore. For the reader carefully selected domestic and foreign famous artists painting, sculpture, installation, photography, architecture, calligraphy, design books, as well as art history, aesthetic criticism, humanistic thinking books. At present, there are more than 10,000 kinds of art books at home and abroad, often with foreign art book companies to organize the theme book exhibition is a special landscape.

Today, the Museum of Art today focuses on the development of young artists by focusing on Chinese contemporary art, contemporary art schools and their key figures, and promoting the benign interaction between artists and artists at home and abroad through cross-border cultural and artistic exchanges , In the context of globalization to seek the evolution of contemporary art the greatest possible. Trying to cross the boundaries between the public and the museum, between the art practice and the exhibition space, between the exhibition space and the audience, between the audience and the artist, so that the “art of today” is “today”

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